Once you’ve launched your own service company, you’ll need a steady flow of potential customers willing to give you a shot and satisfied customers willing to spread the word about you, for instance on social media.
To attract customers, one strategy is to advertise. However, because advertisements are expensive, you must devise a plan that will maximize your financial investment.
Table of Contents
Decide on a Specialty
The majority of the time, freelancers and service providers succeed when they focus on a certain industry, like finance or self-help. Choose the sector or industry that best reflects your skills and interests. Make a portfolio that highlights your work in these fields.
Make Your Services Decisions
What is the most important requirement for business owners in that sector? Make a list of the services you can provide that will relieve busy executives of some of their work.
Choose a Target Audience
Who are your most likely customers? What do they do with their free time? What is their age? What do they find interesting? By developing a profile of your ideal client, you can begin to more precisely target your advertising.
Select the advertising networks and formats that are most effective for you.
Many business owners use Google AdWords to run advertisements in an effort to compete in the search engines for particular keywords.
This is one method of using paid advertisements to drive visitors, but the Google system can be difficult to understand and expensive to compete in. Most people are unaware of their “quality score,” but it is a key factor in determining whether your ad will ever run and, if it does, where it will appear.
Nowadays, social media platforms offer a variety of advertising options that are both more targeted and generally simpler to set up than Google AdWords. They also don’t frequently have a lot of enigmatic rules. More visibility and clicks will result while spending less.
You may run image-based ads on Facebook and Instagram. You will get a lot more traffic if you create a catchy headline and include a link to your Facebook or Instagram account page because you won’t be sending people elsewhere.
Ensure that your home page contains a wealth of engaging information about you. Include a link to your portfolio, which should contain information about the services you offer. In this situation, it is not a smart idea to link directly to your service page.
Similar to Facebook, Twitter offers a variety of ad options that let you advertise a single post or your entire account to attract additional followers. The finest feature of Facebook, Instagram, and Twitter is that you can target people much more precisely.
You only need to enter these parameters if, for instance, you want your ad to appear exclusively to men or women between the ages of 35 and 45 who are interested in computers.
LinkedIn offers professionals the chance to connect with their target market. Once more, you need to make an appealing advertisement and direct people to a website that provides them with helpful information rather than just a sales pitch.
You can also view jobs associated with the terms you select using the LinkedIn Pro service, but you must act quickly. Each assignment is limited to five quotes, and the majority of the postings expire after 24 hours. The greatest method to increase interest in your services is to show them your portfolio rather than your pricing card.
Ads are expensive, but the correct one can significantly increase the amount of customers you attract. Learn as much as you can about the social media platform or platforms that are most used by customers in your niche, and start by concentrating your advertising there.
